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Professional Coach Development Program

Trebel’s Professional Coach Development Program (PCDP) is designed to produce more than just another technical coach who can teach a movement according to textbook standards.
We plan on changing the industry from the inside out.
We teach coaches how to:
Find the right people to train
(so that the coach looks forward to working with every person in their "tribe").
How to deliver what the client really needs
(as opposed to what they think they want).
How to keep delivering the results and experience so that the client stays for 20+ years.
Each level has academic, practical, and sales criterion which must be met to pass.


Below is the outline for the path of a "Coach for Life" starting from Apprentice to the various coach roles that are options down the road.
In each apprentice level, there are benchmarks, online school modules, checkpoints, and regular tasks.

Along the way our apprentices are objectively evaluated on practical, academic, and sales requirements.
The goal for the Trebel Professional Coach Development Program is to give coaches the necessary skills, tools, and feedback, to build a career that can be enjoyable for 30+ years!

APPRENTICE COACH (What's the deal with that?)


APPRENTICE; a person who is learning a trade from a skilled employer, having agreed to work for a fixed period at low wages.

An apprenticeship is a system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work and reading).

Apprenticeship also enables practitioners to gain a license to practice in a regulated profession.

Most of their training is done while working for an employer who helps the apprentices learn their trade or profession, in exchange for their continued labor for an agreed period after they have achieved measurable competencies.

Apprenticeships typically last 3 to 6 years.

People who successfully complete an apprenticeship reach the journeyman level of competence.

Although the formal boundaries and terminology of the apprentice/journeyman/master system often do not extend outside of guilds and trade unions, the concept of on-the-job training leading to competence over a period of years is found in any field of skilled labor.

We recruit talented, motivated and energetic individuals interested in becoming full time professional coaches who will help us attain our mission of getting people fit and keeping them fit for life.

Junior Apprentice I
(0-3 months)

This is the time to be introduced into the craft of coaching, more specifically working with individuals one on one.
Coaches must develop a base understanding of the movement systems and how to execute training of the movements with an individual.
The coach will also start to discern a position as a leader within their community as a fitness professional.

Relationship building and personal growth are highlighted.


Junior Apprentice II
(3-6 months)

At this level, we will be developing group class coaching skills as well as starting to bring the right people in for consultations and assessments.
Continuing to work through who your "ideal client" is – who do you want to work with for the rest of your professional life?
Specific metrics such as active clients on hybrid memberships that you brought through the consultation, fundamentals, and graduation system must be attained in order to advance to Senior Apprentice I.
You will begin to craft your skill of retention during the first 6 months of the client’s life cycle.
There’s a focus on progressions and individualization in fundamentals, transition into group classes, and recommending the right hybrid memberships.

Example Academic Course Work for Junior Apprentice II (Blocks 1,2, and 3 of 7):

Block 1:

A. Introduction to Junior Apprentice II

B. Basic Musculoskeletal Anatomy
C. M3 201: Assessing and Correcting Movement Flaws In Individuals

D. Practical Mobility: Breathing - Bracing - Squatting

Block 2:

A. Strategic Sales Manual

B. M3 201: Assessing and Correcting Movement Flaws In Individuals: Part Two

C. Practical Mobility: Wrists - Front Rack - Overhead

Block 3: 

A. Energy Systems

B. M3 201: Assessing and Correcting Movement Flaws In Individuals: Part Three
C. Practical Mobility: Deadlift and Gear Concerns

Senior Apprentice I
(6-12 months)

At Senior Apprentice Level I level you will work to develop a deeper understanding of biomechanics, physiology, anatomy, and nutrition, as well as further develop client relationships past the 6-month mark.
Minimum bi-annual check-ins should be re-occurring at this point.
Proactive sales techniques need to be utilized in order to meet a one client/coach/week revenue target.
Specific metrics such as client retention and client satisfaction are needed in order to graduate to Senior Apprentice II.

Senior Apprentice II
(12-24 months)

At this point, you will have clients that have been with you for a year or more.
There are three long-term retention tools that we utilize in order to continue to grow and maintain these relationships.
In this level you will master Prehab/Rehab; building, marketing and executing specialty programs and community events; and furthering the use of hybrid membership to help your clients reach their goals.

Associate Coach
(24 months +)

An associate coach can be a 1-year position, or the coach may choose to stay at this position indefinitely.
The ultimate goal is to build reliable and sustainable growth for the facility, as well as refining your target client and growing within the community.
There are a number of additional paths that a coach may choose to advance in from this point depending on professional development goals.


After the associate coach role has been achieved, there are multiple options for the lifelong career in coaching.
Below is just one example of these positions:

Career Coach

A coach who focuses only on his own clients and building/sustaining his/her tribe.
This role is essentially someone who has built their client book out of people they want to work with for the rest of their lives, is generating enough referrals to replace (or surpass) natural attrition, and is doing ongoing retention pieces, such as organizing specialty programs, events, and social gatherings.

If you are interested in pursuing more information about our Professional Coach Development Program and the different opportunities we have (Internships, Field Studies, Apprenticeships) please e-mail
Group Class Programming for Monday, July 24th, 2017:

1. Skill-Based Warm-up: The Muscle-up

2. Overhead Squat 5-5-5 @13X1 tempo
*perform 10 Cossacks Squats after every set
*perform 30 sec. seated shoulder flexion after after set

5 Rounds for time of:
200 meter Run
15 Ring Rows w/ a 3 sec. hold at RR2

5 Rounds for time of:
300 meter Run
15 Chest-to-Bar Pull-ups, Pull-ups, or Piked Ring Rows w/ a 3 sec. hold at pRR2

5 Rounds for time of:
400 meter Run
7 Muscle-ups

*3:00 minute cap each Round